Welcome to Our NYC Jewelry Store

Take a sneak peek inside our New York City showroom by watching this video here! The showroom is conveniently located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.

At Lauren B, the showroom is broken down into different product sections to help create a smooth client experience. Our diamond center-stone engagements are grouped together according to style and shape and segue into our expansive moissanite engagement ring collection. If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our "wedding band bar" filled with various diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors, and designs. We have both women's and men's designs available! There is also a seated loose diamond viewing area where clients can compare center-stone options in a comfortable, hassle-free environment. That area is surrounded by our color gemstone and yellow diamond collection. Throughout the store, you will find our fine jewelry collection including diamond and color stone earrings, necklaces, bracelets, and cocktail rings.

What makes the difference at our store is a dedicated, highly knowledgeable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally.

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds to designing pieces using our giant touchscreen, iPads, iPhones, and a full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come to see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]. For full store hours and to schedule an appointment click here

Hear from our clients!

Based on 280 Reviews

07/06/2023

Lauren B was fantastic for picking out engagement and wedding rings for my partner! The rings are great quality and beautiful, the whole process was made incredibly easy from beginning to end. Would highly recommend this excellent jeweler near the diamond

Michael Z.

07/06/2023

We had the best experience working with Lauren B! We're not local so designed everything remotely! Will definitely be returning for the wedding bands soon!! Recommend x1000 to anyone looking for quality, a comfortable shopping and research experience and

Lisa L.

07/06/2023

06/30/2023

I came into Lauren B on a recommendation from a friend. I reluctantly agreed to come shop thinking my budget wasn't enough. A custom piece came in before promised and under budget. My now fiancée was absolutely blown away. I'm so glad I came here.

Ryan P.

06/30/2023

05/31/2023

If you are searching for antique cut lab grown diamonds, I believe Lauren B Jeweler is the best source for stunning perfectly cut diamonds.

Trey B.

05/31/2023

05/22/2023

Our experience at Lauren B was nothing short of great. The craftsmanship is stellar, and looking back, I wouldn't change a thing about my experience there.

Diana B.

05/22/2023

04/12/2023

My fiancé and I had an amazing experience working with Eddie! He was very knowledgeable and helped us find 2 perfect rings! He was able to answer all of our questions and made the entire process very easy and enjoyable. We will definitely be recommending

Clare H.

04/12/2023

03/30/2023

We couldn't be happier with our experience at Lauren B.Brit was amazing. I highly highly recommend using her as your consultant. We live in Arizona so we did the entire design remotely. Now I understand that would scare most, but if you have any doubt

Catherine S.

03/30/2023

02/04/2023

Adelina was amazing to work with! Designing my rings virtually was just like I was there in person. It was so much fun and she had so many useful recommendations and suggestions I never would've thought of. My rings were custom made on time and Adelina co

Lori K.

02/04/2023

01/09/2023

I had the most amazing experience working with Catherine Calloway at Lauren B Jewelry. She is extremely knowledgeable, experienced professional and kind. Lauren B Jewelry is so lucky to have Catherine on their team!

Mierzwinski M.

01/09/2023

I had the most amazing experience working with Lauren B Jewelry. They extremely knowledgeable, experienced professionals and kind.

Rina S.

01/09/2023

01/08/2023

Lauren B was incredibly helpful with helping me find the perfect ring for my fiancée. I couldn't have done it without them!

Stephen Z.

01/08/2023

12/30/2021

I went to Lauren B with literally no knowledge about buying an engagement ring and they were fantastic every step of the way.

Daniel L.

12/30/2021

12/14/2022

Lauren B has excellent craftsmanship & works with only most beautiful, high quality diamonds. We absolutely love our rings!

Andrea F.

12/14/2022

11/29/2022

She has great insight into what goes into an engagement beyond the diamond as well especially since I only a few things I was looking for and she helped me run with the rest of the decision making.

EC M

11/29/2022

11/06/2022

I would like to recognize Henri and rave about how wonderful he is! He is a true professional. If I could give him 10 stars I would! Thank you for your awesome service!

Alexa K.

11/06/2022

11/02/2022

I went to Lauren B Jewelry for getting my wife her engagement ring, and then later for our wedding rings. And what an incredible experience. Both times I was helped by Fabrizio Aiello, who is a fantastic salesman and helped us out every step of the way, i

Matthew E.

11/02/2022

10/16/2022

Yulia was able to get a beautiful custom ring done for me in just 10 days. It's gorgeous and everything worked out perfectly, very pleased.

A S.

10/16/2022

10/01/2022

My fiancé and I had the privilege to fly to New York and pick out my diamond and have my exquisite engagement ring made!! The quality of my diamond, the craftsmanship, and superior attention to detail creating a one-of-a-kind spectacular beauty was out of

Hillary W.

10/01/2022

09/15/2022

My partner and I worked with Catherine. Not only was she extremely attentive to my specific needs, but she was very lovely to work with. She made this experience for my partner and me very smooth and seamless.

Jessica D.

09/15/2022

09/12/2022

I highly recommend working with Niraj. He was very responsive and professional. He helped me to design my dream 10 yr wedding anniversary ring. Throughout the entire process from virtual appointment to shipping, he was extremely excellent. Thank you Niraj

Carol B.

09/12/2022

Based on 1100 Reviews

2023-03-31

Had the most fabulous experience with Lauren B. After losing a piece of jewelry, they were able to help me replace it. They went above and beyond with work with my insurance company and made the process so so easy. An absolute pleasure to work with

Leslie A

2023-03-31

My fiancé and I had THE BEST experience working with Lauren B. My ring is more beautiful that I could have ever imagined! We loved the process of designing a one of a kind ring and choosing the center stone. My ring was ready in a little over 3 weeks and

Kate J

2023-03-31

2023-04-02

Our experience with Lauren B has been great! My fiancé loves the way her ring turned out and the Lauren B team has provided us with amazing customer service. The Lauren B team is professional and really delivered on creating the perfect custom engagemen

Lucas H.

2023-04-02

2023-03-26

Very knowledgeable and extremely patient, which was really appreciated! Can't wait to get my ring!

Karen B.

2023-03-26

Lauren B has an amazing selection of engagement rings and an extremely helpful staff! They thoughtfully guided me through the process of selecting the perfect ring for my now fiancé. She is absolutely in love with her ring and we couldn't be happier! I

Christopher S.

2023-03-26

2023-03-01

10/10 ! nothing but great things to say while working with Lauren B and her company... had a very short timeline (3-4 weeks) and Lauren personally helped me complete the most perfect ring in a smooth and timely fashion .. great communication, easy to work

Connor K.

2023-03-01

2023-03-02

When I purchased a diamond from Lauren B Jewelry, their customer service was impeccable. Highly recommend!

Tessa.T

2023-03-02

2023-02-07

My husband and I have had the best experience working with Lauren over the last few years. After being absolutely blown away by my engagement ring, I recently went back to design a wedding band that would accentuate my ring. Lauren and her team are incre

Catherine E.

2023-02-07

2023-02-06

In the spring of 2022, after getting a few recommendations from close friends and family, I decided to visit Lauren B's showroom/store in Midtown Manhattan to start looking for an engagement ring for my girl friend. Making an appointment was very easy thr

Kevin C.

2023-02-06

2023-02-05

My husband bought my engagement ring from Lauren B Jewelry and it was a great experience! We went prior to our engagement so we could try things on and just get a feel of what we were interested in (mostly me). My husband put his own special touch on it

Tammeka M.

2023-02-05

2023-02-04

We have had great experiences with Lauren B. They have great customer service. They are timely and they listen. We love the ring! It is everything we were looking for. You can’t go wrong with Lauren B!

Andy C.

2023-02-04

2023-02-03

They are amazing! They produce quality and can work within whatever budget you give them. We did all of our appointments virtually and everything turned out perfect.

N.J

2023-02-03

2023-02-02

Working with the team at Lauren B was truly a comforting experience. I would totally recommend Lauren B to any one on any day and every day! When browsing and inquiring about what exactly we were looking for, all details and questions were thoroughly expl

Nicholas C.

2023-02-02

2023-02-01

Lauren B was a huge help to the process of picking out our wedding rings. The appointment was welcoming and informative. I highly recommend going to Lauren B for your ring needs!

Carl R.

2023-02-01

2022-12-07

If you're looking into Lauren B, you won't regret it.

Mark J.

2022-12-07

2022-11-27

Experience was phenomenal and the ring turned out exactly as promised. The associate assisting me with the sale was very knowledgeable and more than happy to help with any questions I had about the ring or the purchase process.

John D.

2022-11-27

2022-11-16

I had a terrific experience working with Lauren B to find the perfect engagement ring for my fiance. From the design of the ring to the logistics of the production and delivery they were extremely helpful, detail oriented, and patient throughout the entir

Dan F.

2022-11-16

2022-11-27

I couldn’t be happier with my experience

Joe W.

2022-11-27

2022-11-11

Working with the Lauren B team completely surpassed my expectations. We completed the entire process remotely and their team was available to support me every step of the way. We finished a beautiful custom design that blew me away in person. Lauren B's a

Kye F.

2022-11-11

2022-11-10

Currently living in Canada so I did the design and ordering process all online. The overall process was super easy and I'm so thankful he was able to help me find the perfect ring for my fiancée.

Saeroc

2022-11-10